Brad Farmer has spent a career growing things — parks, magazines, brands.
San Diego State grad in business, marketing and political science. He came up through the resort industry in marketing and PR, found his lane in youth marketing and the snowboarding community, and never left the world of action sports and lifestyle brands.
“I build marketing the way you build a park — read the terrain, shape it with intent, and make something people travel for.”
From the resort to the field.
A foundation in strategy
Graduated with a degree in business administration, marketing and political science — the analytical backbone behind every campaign since.
The first all-mountain terrain park
Working up through the resort industry in marketing and PR, Brad led the creation of “The Park” at Bear Mountain — the first-ever all-mountain terrain park, recognized as one of the world's best. The marketing strategies and promotions he developed are still in use at the resort today.
Chief editor, Future Publishing
Chief editor on Snowboard Trade News, Future Snowboarding magazine and futuresnowboarding.com — dramatically sharpening his writing, editing and professional communication. The storytelling edge a brand can't fake.
Consultant, writer, agency of one (then more)
Launched Marketing Farmer as a marketing consultant and freelance writer. Early clients included Bear Mountain, Snow Summit, The Arbor Collective, ESPN Action Sports and FUEL TV — later Mountain High, Stevens Pass, Swiss Side and Flux Snowboarding.
Project work & Drink Coffee Do Stuff
Shifted to project-based consulting and co-founded the DRINK COFFEE DO STUFF coffee brand with Nick Visconti, leading its marketing and business development — proving the playbook works when the brand is his own.
Three things you can count on.
Operator, not vendor
Brad has built brands from zero — including his own. You get a partner who thinks like an owner, not an order-taker.
Editor-grade story
Years running magazines means the words, the angle and the pitch are sharp before they ever reach the public.
Roots in the culture
Action sports and lifestyle aren't a target demo here — they're home turf. The authenticity reads through.
Let's grow your brand next.
No account managers, no telephone game. You work directly with the Farmer.